Did you know that 60 per cent of millennials believe they would feel confident about buying a house after taking a 3D virtual tour of it?

To add to that, did you know that 99 per cent of millennials and 90 per cent of baby boomers search for homes online?

Your home’s online presence is EVERYTHING!

In the post-Covid era of digitalisation, your home’s online presence and virtual tours have become key factors in optimising the sales process.

Millennials’ purchasing power is growing. As they are the first generation of digital natives, your home’s online presence and social media visibility have become key factors in their decision-making process.

Are you ready? In this blog, we’ll delve into the world of digital marketing for the property sector and explore the latest trends in this area.

Simple and clean style

As the open house guide says: keep it simple and clean!

Keeping your open house simple means showing as few objects as possible in the photographs of your property. Also, don’t forget to hide personal items, such as family photos or anything that might give the impression that the house was yours.

And most importantly: keep your home clean and well-lit with natural light. A tidy appearance will make the house seem much larger and make a great impression on potential buyers.

Ensure you have clear images of your property

Consider the arrangement of your furniture and how it looks through your camera lens.

Don’t hesitate to redecorate your home to ensure your property’s ‘selfie’ looks its best. Take test photos and videos to make sure your furniture is positioned correctly.

Let the professionals work their magic

Finding and hiring professional photographers is the best investment you could make for your property.

Hire a photographer who specialises in 3D virtual tours of homes and let them work their magic. You can ask your estate agent for information and other advice to help you with this process.

Perhaps virtual home staging?

Virtual home staging is a technology that can digitally add furniture to your property.

Various professional online services can help you with virtual home staging. From designs by professional interior designers to creating your own digital furnishings, you can find these tools online.

Download our free home staging guide now.

3D virtual tours – a new trend?

A 3D virtual tour is an essential feature for speeding up the sale of your property.

A 3D virtual tour creates the feeling of visiting the house online, providing a better experience for potential buyers. In short, a 3D virtual tour makes your home feel more real online.

Creative description

Words have a unique impact; creative and engaging descriptions of your home will help sell your property.

To do this, start with a brief but creative description of your home and then guide potential buyers through the property with your words. Try to mention a few furniture brands (especially if they’re luxury ones!), and the biggest selling point of your property (great neighbourhood, transport links, friendly neighbours, etc.).

Share your home online

Your home is now all set! With just one click, you can share your listing with the whole world. So don’t hesitate to do so.

Your property shouldn’t just be listed on property platforms, but also on social media, such as Facebook, Instagram and TikTok.

Well done! You’ve learnt some great ways to boost your home’s online presence. Put this knowledge into practice and you’ll get better results than you expected.